Usage Data for Mobile: What Can it Tell Us?
Recorded: Tuesday, March 19th, 2013 @ 2:00 pm - 3:00 pm EDT
Duration: 60 minutes
So you’ve launched a new mobile project, but how are people using it, what features are popular, and is it a success? This session will take an in-depth look at one of the most powerful and easily accessible tools to aid in answering these important questions. The Tate and Museum of Contemporary Art Sydney will provide the case studies.Please register or sign in to access this session.
Kier Winesmith is Manager, Digital Media for the Museum of Contemporary Art in Sydney, Australia. His passion is is telling engaging stories and solving tough problems using technology.
Elena Villaespesa works as Web Analyst and Producer at Tate. She is responsible for managing the digital analytics and content of Tate’s website. This includes producing website, mobile and social media metrics reports, and co-ordinating user testing and surveys, to inform decision making across Tate with the aim of improving user journeys across different digital platforms.
Seb Chan is Director of Digital & Emerging Media, Smithsonian, Cooper-Hewitt, National Design Museum in New York. He is responsible for museum’s complete digital renewal during a time when the museum is rebuilding and transforming into a “21st century museum.”